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The Impact Social Media Has On Your Brand & What To Do About It

[Tweet ““Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, Amazon CEO”] One good definition of a brand is the sum of public perceptions about an organisation. And...

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Why Employee Engagement = Customer Satisfaction

Some may recall much-publicized recall of Toyota vehicles for an “unintended acceleration” defect that frequently made headlines some five years ago, undermining consumer confidence in what had always...

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The importance of marketing: Does it really work for all niches?

All businesses are rightly proud of the products and services and feel confident that they are worth customers investing in. But sheer quality isn’t enough in its own right. Customers need to be made...

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5 Ways To Quickly Increase Your Business’s Growth

Despite the fact established business owners are bound to advocate long-term stability over short-term success, every entrepreneur will want to witness at least a little bit of growth early on for...

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Is The Customer-Focused Approach a Method of the Past?

You can’t fault a business for focusing on its customers. Or can you? There’s a lot to be said for businesses that have built themselves over the years with a focus on the customer, reacting to...

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How To Improve Your Sales Training To Boost Employee Moral

Training your staff is incredibly important, both for them and the success of your business. This should, of course, be done with all new starters so that they can begin their career with a good...

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Data-Driven Marketing Insights: Transforming Mounds Of Data Into Actionable...

Collecting data is crucial for every business, and it’s not surprising that most organizations in the digital environment have been doing a good job of it. When it comes to using data as a primary tool...

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How to Build Your Business Into A Winning Brand

A distinguishable brand is a concept many businesses find hard to nail down – it is more than the product you sell or a snazzy logo. It’s an ethos; what you live and breathe while networking and doing...

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How Technology Can Help Your Small Business

Are you running (or hoping to run) a small business? Well, if so, you’ll be looking for all kinds of ways to reduce your overheads. Perhaps you’re hoping to maintain high levels of efficiency too,...

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How to Calculate the Hard Cost of Starting A Business

If you’re looking to start a new business, you may feel daunted by the prospect of managing all the finances and costs that go with it. Many businesses fail simply because they don’t manage their cash...

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